My Services While you focus on technology, I take care of the user's needs.
Together we build an application that is a pleasure to work with!

expert review.

Get valuable feedback from a professional
You have launched a website, app or digital service, or are about to? If you are uncertain about usability, recognizing navigation issues, or in trouble with customers, ask me to systematically analyse your prototype or product. I can proof it against usability heuristics, common standards and brand guidelines. In addition, I can set up a user testing for a specific persona and scenario, or do a cognitive walkthrough on my own. In any case you get a detailed report with priotized feedback on ux and usability issues including recommendations how to improve everything: with new conceptual design ideas, better interaction design, restructuring the content, or input for a concise ui copy.

User Research.

Listen deeply to your target group
To create a product that fits the users' needs, I help you with requirement workshops, surveys, interviews, field observations, and data analysis. From my findings I create personas and scenarios, write user stories, task flows and sketch the customer journey. You get a summary of all research results in a report that builds the base to design your app, website, or digital service accordingly. Investing in user research before development has started, is crucial - espacially for complex B2B services. Collaborative design is great to match people's expectations. When you internalize your customer's domain knowledge into your company, both of you benefit!

UX concept.

Design for user's needs
Based on my research findings I create (paper) mock-ups, low-fi wireframes and high-fi interactive click dummies using AXURE, the industry standard prototyping tool. To help users get their tasks done more efficient and effective, I structure content along their business goals. To follow the expectations and habits of your user groups, all content and ui objects are in a logical order and come with a consistent design. I apply an iterative approach and evaluate and implement feedback from user testing, card-sorting und tree-testing sessions. Doing so, I ensure continious improvement of the ux and ui design to deliver a user friendly product with an intuitive navigation and interaction design.

Content & Copy.

Talking in a people centric approach
Using a digital product is nothing but a dialog between the system and the target group. To personalize the style and wording and tell a compelling story to your customers, teams, and stakeholders, I design your individual brand voice: for any user interface, online shop, webpage or blog, by defining the terminology and creating a controlled vocabulary. If you have already published a hugh amount of content, and plan a migration or restructuring project, I can help you to clean up the mess, report outdated or redundant information and chaotic structures. A content inventory is a good starting point to implement a CMS, reuse topics, and define your content strategy!


Let's bundle our forces
Working as a team is more than the sum of its parts! Discussing the point of view from different diciplines is a great chance to come up with totally new and innovative solutions. My role depends on your goals: from moderator to consultant or critical observer, from trainer to mentor or coach. You can book me inhouse to develop your business model and minimal viable product, your digital strategy, for requirement engineering, ux/ui training, conception and prototyping. We will apply design thinking and human centered design methods from agile/lean software development. For visual designers, developers, product owners in (social) start-ups, (business) organisations - YOU!


Why do projects fail?
Because of a lack in communication, missing processes and unclear responsibilities. Together with your team I document existing workarounds, discuss pain points and wishes and design an optimized solution. I create and implement processes and styleguides for authors, developers and designers and roll out relevant information regularly. I can support your teams in project management using SCRUM/agile/lean methods for software development, e.g. sprint planning with user story mapping, and coordinate (offshore) teams. I am currently discovering holacracy to empower self organized teams, working responsible in flexible roles, avoiding hierarchy and bureaucracy.

To see how I can help you, download my services sketch book (PDF)

About Me I'm a multiple person with many interests

Hello, I'm Susanne

I am a UX architect from southern Germany focusing on concept and content. My wide experiences in many disciplines, job roles and companies made me a t-shaped person who loves to work in interdisciplinary and agile teams.

I help companies to transform ideas into digital products and define an individual ux strategy. User research, prototyping and testing are crucial for success. I lead design thinking workshops and train user centered design methods.

When offline I enjoy riding my motorbike and sea kayak, love art and design, and intend to practice iyengar yoga more regular :-)

Susanne Kreuz

My Skills What makes me special:

Independent perfectionist with an analytical mind
Desire to help and connect, empathic & service-oriented
Idealist following my heart, collaborative & committed
Test things out to learn, grow and make a difference

Discover my personality type INFJ advocat

Education What I have learned so far:

User Experience Design

Design Thinking, agile and scrum methods had a big impact on my work life during projects with SAP. To skill myself up in human centered design methods I regularly attend international conferences and workshops. A five month online training, covering the whole UX process, helped me to design my first app TASKLY. With a personal mentor I sharpened my ability to focus on the audience, asking the right questions, and listen deeply. Prototyping and testing was crucial to create a user friendly app and to improve the visual design.

Information Design

For many years, I created software implementation guides, user manuals and wikis. These information products addressed different target groups and helped consultants, developers and key users to implement, enhance and operate complex business applications. I studied Funktionsdesign (c) at the Technical Academy Esslingen (TAE) and learned to structure and standardize complex information with help of DITA and XML. Today I apply these method to define CMS modules and ux pattern libraries for apps and extensive websites.

Marketing & PR

Voluntary services in publishing companies gave me a first understanding of the media business: I learned how to publish books, print layout and typography. To promote products and events, I created white papers and spread news as a public relations manager. Later I changed the page and worked as an editor. Today I still help companies and agencies to create and manage content and copy. I love to design a unique brand voice and to tell success stories. My ability to communicate complex and even unpopular topics helps to convince stakeholders.

Art History & Psychology, M.A.

Being fascinated by art and design, my university studies followed that path. Analyzing paintings and sculptures made me understand the effects of colors, shapes and style. My search for what makes us individuals resulted in studying cognitive and developmental psychology. I love to analyze people, explore new technologies and their impact on our life. My interest in cultures led to European Ethnology and intercultural communication. Life has so many different colors, and I worship collaboration and diversity to find creative solutions.

My WorkSelected projects as an employee and freelancer:


Looking for my cv and a detailed portfolio? Please contact me!

My Blog Covering ux related topics and events:

UX360° - Certified UX & Usability Expert

Back @school

By Susanne / June 28, 2018

Want to dive deeper into ux and usability? Join me a full week and learn a plenty of useful human centered design methods! You will not only get a lot of practice and have fun, but also become a UX360° - CERTIFIED UX & USABILITY EXPERT.


How to implement UX?

By Susanne / July 16, 2018

If there would be a hitlist of ux related FAQ, this might be the winner: "How to implement user experience and usability in my company, organisation, or project?" My standard answer was: "Well, it depends... on your company, customer, and context!" But in my projects I found 10 general patterns and pitfalls.

Talk UX Taipei

Looking for Ladies that UX!

By Susanne / January 10, 2018

Wanted: Ladies in user experience design to start a meetup in Zurich! If you are a female ux designer based in Switzerland and want to share ideas, challenges, and support, you are welcome to join.

CoHappy 2018!

CoHappy New Year!

By Susanne / January 6, 2018

2017 has been full of inspiring people, locations, and events! The Working Products conference in Hamburg, Tallinn’s 11th Design Festival, and the Talk UX conference in Taipei are my personal highlights.

Paper Prototyping

Let's get offline!

By Susanne / August 12, 2017

In July I was invited to the Virtual Identity user love barcamp to train product managers, visual designers, and developers in paper prototyping and user testing. Today I want to share my experience and insights with you so that you can benefit, too. ut first let me explain what paper prototyping from my point of view (not) is.

Usability in Germany: Connecting the dots!

Re-Design your conference!

By Susanne / March 29, 2016

Last week the annual conference Usability in Germany took place in Mannheim. Connecting the Dots - Vernetzt UX & Management! was the central idea of the event. Guests could choose from a variety of speaches about scientific research, reports about UX projects, and join workshops to learn tested methods. NOTE: The full version of this blog post is written in German :-)

HDK Zurich

What is information architecture?!

By Susanne / March 1, 2016

On February 20, 2016, this year's World Information Architecture Day (WIAD) was celebrated in 57 locations in 28 countries – unfortunatley not in Germany. To explore the myths of information architecture (IA), I made a trip to Switzerland. Even the venue at the Toni areal (Zürcher Hochschule der Künste) was a great place to meet and discuss, the Swiss conference wasn't about real buildings. But what is IA actually about?!

Let' get visual

Let's get visual :o)

By Susanne / Feb 8, 2016

Don't be afraid to sketch your ideas! Visualising what's on your mind isn't that hard as you might think. To get started, you just need some sheet of blank paper and at least a black marker with a chisel tip and a fineliner tip. After having a lot of fun in a sketching workshop, I'd love to share a little story to show how sketching can enrich life!

Break the rules

Are you a work@holi?

By Susanne / Jan 12, 2016

'Choose a job you love, and you will never have to work a day in your life.' Not sure if actually Confucius said this, anyway there might be something true about. But to be honest, who is that lucky?! For those who are not, working in your vacation might be an option - let's break the rules and follow me on my volunteering trip!

Your dream job does not exist. You must create.

Your dream job does not exist.

By Susanne / January 10, 2016

It's nearly a year ago that I decided to quit my job as a senior information developer. What made me run away, and what kind of challenge am I looking for? Let's go and create my dream job - you might find yours, too!

Cindy Lauper: True Colors

What´s your true color?

By Susanne / January 2, 2016

If you grew up in the 80s like me, this question might bring you back to Cindy Lauper`s love song True Colors. Actually, this post is about those boxes psychologist, recruiters, or even dating apps want to lock us in. Check out if they are right!

UX Design Certificate

Congratulation ;-)

By Susanne / May 23, 2015

Proud to announce that I am done with my course! Looking for a UX designer to join your project team? Please contact me and I will send you my cv and references.

UX barcamp Zurich

What is a barcamp?

By Susanne / May 12, 2015

"Unlike a traditional conference, a BarCamp is an event which is shaped by the attendees. Rather than having a day of scheduled speakers, you are given the opportunity to present yourself. The goals is to share what you know, learn from others, and ignite discussion." Sounds interesting?! Join the UXCamp in Zurich on Saturday May 16th!

UX Lisbon

Meet me at UX LX

By Susanne / April 10, 2015

From 3 to 5 June 2015 you can find me in Lisbon, Portugal, attending the User Experience Design Conference. Afterwards I will take a break and do a voluntary job on an ecotourism farm on the Azores.

Contact Me Let's talk UX!

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