My Services While you focus on technology, I take care of the user's needs.
Together we build an application that is a pleasure to work with!

expert review.

Get valuable feedback from a professional UX designer:
You have launched a website, app or digital service - or are about to? Recognizing navigation issues, uncertain about usability, or in trouble with customers? Ask me to systematically analyse your product! I'd be happy to test your prototype or (re)launched product against usability heuristics, common standards and brand guidelines. In addition I can set up a guerilla user testing for one (or more) given scenario and persona. What you will get is a detailed report with priotized feedback on ux/ui design and usability issues, recommendations how to improve everything, proposals how to restructure the content, new visual design ideas, and proposals for a concise ui copy. Note: My expert review will help you to discover and fix bugs, too!

User Research.

Ask the right questions and listen deeply to your target group:
To create a product that fits the users' needs, I can help you with requirement workshops, (online) surveys, (phone) interviews, field observations and data analysis. From my findings I can create personas, design and improve the customer journey, describe and sketch the scenario, describe all relevant user stories and task flows including a 'One day in the life of...' story. You get a summary and visualisation of all research results in a report that builds the base to design your website, app or digital service accordingly. Investing in user research at the beginning of the development process is crucial - espacially for complex B2B services. When you internalize your customer's domain knowledge into your company, both of you benefit a lot!

UX concept.

Design for people's expectations and needs:
Based on my research findings I create paper mock-ups, low-fi click dummies and high-fi interactive wireframes. Feedback from (guerilla) user testing ensures continious improvement of the ux and ui design. Information is only useful if it's found! To help users get their tasks done efficient and effective, I structure content along their business goals. To follow the expectations and habits of your user groups, all content and ui objects are in a logical order and come with a consistent design - throughout the whole product. Not only to (re)organize pages and screens of your website or (mobile) app, I apply an iterative approach. I implement feedback from card-sorting und tree-testing sessions immediately to deliver a user friendly product with an intuitive navigation and interaction design.

Content & Copy.

Use the right words with a friendly voice:
To start a dialog between your target group and your website or app, I implement a people centric approach. I define the terminology and a controlled vocabulary to design your brand language. To spread your message I tell a compelling story to customers, users, teams, and stakeholders - internal and external, via the user interface, on a webpage or blog, wiki or intranet. If you have published a hugh amount of content that is growing constantly, you get an overview to clean up the mess from my inventory - useful if you plan a migration or restructuring project! I review your content and report outdated or redundant information and chaotic structures. Want to reuse topics and implement a CMS? Let' s define your content strategy!


Let's bundle our forces to get the whole out of it:
Working as a team is more than the sum of its parts! Discussing the point of view from different diciplines is a great chance to come up with a totally new and innovative solution. My role depends on your business goal: from moderator to consultant or critical observer, from trainer to mentor or coach. You can book me inhouse to develop your business model and minimal viable product, your digital strategy, for requirement engineering, ux/ui training, conception/prototyping. I apply methods from design thinking, human centered design, and agile/lean software development. Addressed target groups are (social) start-ups, founders, (business) organisations, back- & frontend developers, product managers, users & customers - YOU!


Why do projects fail?
Because of a lack in communication, missing processes and unclear responsibilities! I help you with rolling out relevant information regularly and coordinating (offshore) teams. Setting up a wiki or intranet structure keeps everybody updated. Together with your team I document existing workarounds, discuss pain points and wishes and design an optimal solution. I create and implement (UI) styleguides for authors, developers and designers. I can support your team in project management using SCRUM/agile/lean methods for software development, e.g. sprint planning with user story mapping. I am currently discovering holacracy to empower self organized teams, working responsible in flexible roles, avoiding hierarchy and bureaucracy.

To see how I can help you, download my services sketch book (PDF)

About Me I'm a multiple person with many interests

Hello, I'm Susanne

I am a UX designer from southern Germany focusing on user research, information architecture, concept and content. My wide experiences in many disciplines, job roles and companies made me a t-shaped person who loves to work in interdisciplinary teams located around the globe.

Digital products are my passion! For many years I designed information products for complex business software. Since 2001 I notoriously improve the usability of apps and websites for intuitive joy of use. I help companies with skilling up teams, communication, and storytelling.

When offline I enjoy riding my motorbike and sea kayak, exploring the North, love art and design, and intend to practice iyengar yoga more regular :-)

faq - Susanne Kreuz

My Skills What makes me special:

Independent perfectionist with an analytical mind
Desire to help and connect, empathic & service-oriented
Idealist following my heart, collaborative & committed
Test things out to learn, grow and make a difference

Discover my personality type INFJ advocat

Education What I have learned so far:

User Experience Design

During the last years I attended several international conferences and workshops to skill myself up in human centered design. A five month online training, covering the whole UX process, helped me to design my first app TASKLY! With a personal mentor I sharpened my ability to focus on the audience, asking the right questions and listen deeply. Prototyping was crucial for intuitive interaction design and to improve the visual design.

Information Design

As a Senior Information Developer I created software documentation such as context sensitive online help, implementation guides, user manuals, wikis and FAQs. I designed easy to understand information products addressing different target groups, e.g. consultants, developers, or key users. My documents helped to implement, enhance and operate complex business applications such as SAP. The art of functional information design was brought to me by the Technical Academy Esslingen (TAE).

Public Relations

A voluntary service in a publishing company gave me a first understanding of the media business. I learned to publish books, print layout and typography. Later I changed the page and worked as a journalist and editor for special interest magazines. I helped companies and advertising agencies with communication. My success stories reflect people’s daily work in global IT projects, and my ability to communicate complex and even unpopular topics convinced many stakeholders.

Art History & Psychology, M.A.

Being fascinated by art and design, my university studies followed that path. Analyzing paintings and sculptures made me understand the effects of colors, shapes and style. My search for what makes us individuals resulted in studying cognitive and developmental psychology. I love to analyze people, explore new technologies and their impact on our life. My interest in cultures led to European Ethnology and intercultural communication.

My WorkSelected projects as an employee and freelancer:

Looking for my cv and a detailed portfolio? Please contact me.

My Blog About UX related topics and events:

Information Architecture

World IA Day comes to Germany 2018!

By Susanne / January 3, 2017

‘Whether you have 10 people in a coffee shop or 300 in a theater, your goal is the same; provide a place and time to discuss and learn about information architecture.’ Abby Covert, Co-founder of World IA Day

Join us in February 2018 as information architecture practitioners come together to celebrate, share knowledge, and bring awareness to the importance of strategy and structure.

Usability in Germany: Connecting the dots!

Re-Design your conference!

By Susanne / March 29, 2016

Last week the annual conference Usability in Germany took place in Mannheim. Connecting the Dots - Vernetzt UX & Management! was the central idea of the event. Guests could choose from a variety of speaches about scientific research, reports about UX projects, and join workshops to learn tested methods. Note: The long version of this blog post is written in German :-)

HDK Zurich

What is information architecture?!

By Susanne / March 1, 2016

On February 20, 2016, this year's World Information Architecture Day (WIAD) was celebrated in 57 locations in 28 countries – unfortunatley not in Germany. To explore the myths of information architecture (IA), I made a trip to Switzerland. Even the venue at the Toni areal (Zürcher Hochschule der Künste) was a great place to meet and discuss, the Swiss conference wasn't about real buildings. But what is IA actually about?!

Let' get visual

Let's get visual :o)

By Susanne / Feb 8, 2016

Don't be afraid to sketch your ideas! Visualising what's on your mind isn't that hard as you might think. To get started, you just need some sheet of blank paper and at least a black marker with a chisel tip and a fineliner tip. After having a lot of fun in a sketching workshop, I'd love to share a little story to show how sketching can enrich life!

Break the rules

Are you a work@holi?

By Susanne / Jan 12, 2016

'Choose a job you love, and you will never have to work a day in your life.' Not sure if actually Confucius said this, anyway there might be something true about. But to be honest, who is that lucky?! For those who are not, working in your vacation might be an option - let's break the rules and follow me on my volunteering trip!

Your dream job does not exist. You must create.

Your dream job does not exist.

By Susanne / January 10, 2016

It's nearly a year ago that I decided to quit my job as a senior information developer. What made me run away, and what kind of challenge am I looking for? Let's go and create my dream job - you might find yours, too!

Cindy Lauper: True Colors

What´s your true color?

By Susanne / January 2, 2016

If you grew up in the 80s like me, this question might bring you back to Cindy Lauper`s love song True Colors. Actually, this post is about those boxes psychologist, recruiters, or even dating apps want to lock us in. Check out if they are right!

UX Design Certificate

Congratulion, well done ;-)

By Susanne / May 23, 2015

Proud to announce that I am done with my course! Looking for a UX designer to join your project team? Please contact me and I will send you my cv and references.

UX barcamp Zurich

What is a barcamp?

By Susanne / May 12, 2015

"Unlike a traditional conference, a BarCamp is an event which is shaped by the attendees. Rather than having a day of scheduled speakers, you are given the opportunity to present yourself. The goals is to share what you know, learn from others, and ignite discussion." Sounds interesting?! Join the UXCamp in Zurich on Saturday May 16th!

UX Lisbon

Meet me at UX LX

By Susanne / April 10, 2015

From 3 to 5 June 2015 you can find me in Lisbon, Portugal, attending the User Experience Design Conference. Afterwards I will take a break and do a voluntary job on an ecotourism farm on the Azores.

FAQThings you might want to know, too

> Why did you change your career?

The digital world is my passion! As an information developer I helped different target groups to understand complex business applications. To make digital products easy and intuitive to use, of course I improved the usability - well designed application did not only make my own, but also the user’s job much more efficient. During the last years my focus just moved to user-centered design.Did you know that UX designers and technical authors share an iterative and storytelling approach? We also have overlapping tasks, such as interviewing people and defining the information architecture. Read more in Talisa Chang's post Copywriting for UX.

> How much UX experience do you have?

I have worked with software developers since 2001, and UX and UI designers have been my team mates for many years. I observed users, prepared interviews, created personas, designed concepts, test cases and style guides in agile development projects. In addtion I improved my skills in several UX & UI design trainings. In 2015 I went through the whole UX design process with help of a mentor. To widen my horizon I engage in social activities and support startup initiatives.

> What would you like to do in your daily job?

In my dream job I would love to:

  • meet, observe and interview users
  • analyze and summarize research results
  • describe and visualize tasks and user stories
  • create and communicate design concepts
  • create and test prototypes
  • analyze and incorporate feedback
  • throw useless ideas in the paper bin and start anew :-)

> Do you still like to write?

Definitely! UX designer create and communicate:

  • research results
  • 360* analysis
  • personas
  • user stories
  • job descriptions (e.g. 'a day in the life of...')
  • business concepts
  • UX/UI styleguides‚

> What about UX copy?

I design an appealing character for your application by using the right tone and wording. Your app will be talking to you in a dialog!

  • clear and precise UI labels
  • guiding steps
  • context-sensitive hints and (tool)tips
  • error messages that help to solve the problem
  • entertaining forms
  • helpful FAQs

> Our marketing team could need some help, too!

Cool, I still love content and copy writing and create:

  • website texts
  • blog posts
  • white papers
  • product descriptions
  • news & press releases
  • success stories

> Can you help us with UI design?

I have designed icons, logos, and websites and am continuously enhancing my skills to create appealing visual design! Currently I am taking an online UI Design course which includes learning the powerful Sketch app.

> Do you want to work as a freelancer or on contract base?

During my career I got to know both sides of the medal! My decision depends on the project, the people, the location... Contact me and let's discuss!

> Would you be able to work in our office?

As long as you don't know each other, working onsite makes collaboration easier. And an iterative design approach requires permanent exchange and feedback. But once we are a winning team, working remote should be an option, too. Regular home-office days can increase the productivity in some project phases. As a freelancer I prefer to share an office with colleagues from digital business. That's why I joined Raben Engel Odenwälder co-working space in Mannheim.

> Are you willing to travel?

Yes, because UX design necessarily involves customers and users. I love not only to discover new cities and cultures, but am also highly interested how users' daily business looks like and do observations onsite. If that's not possible, a remote session can be a good alternative (for example, eye-tracking with a webcam).

> Which skills would you like to improve?

It would be amazing to learn more about JavaScript & frontend development.

Contact Me Any questions left? Looking for my CV?

Please give me a call +49 160 7282547, or simply drop me a line: